Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website.
Boost your domain authority using external links to high-authority domains.
It could be a story that is simply of wide interest to viewers and has little impact otherwise. Many times, breaking news is used after the news organization has already reported on the story.