Olympus Rebrands As OM SYSTEM


The Olympus brand of cameras will be “OM SYSTEM” going forward, OM Digital Solutions Corporation announced today. Last year, it was revealed that the camera business of Olympus Corporation would be transferred to Japan Industrial Partners, and on January 1, 2021, the transfer was completed, forming a new company, OM Digital Solutions Corporation.

OM SYSTEM logo

OM SYSTEM brand logo

For how long the brand would continue to license and use the Olympus trade name was unclear at the time. According to today’s press release, “OM Digital Solutions is pleased to introduce the OM SYSTEM brand for our lines of interchangeable lens cameras and lenses, compact digital cameras, audio products, binoculars, and other services,” answering that question. New products will be released under the OM SYSTEM brand, and the company is underway in development of a new Micro Four Thirds camera.

For fans of Olympus cameras and the brand’s history, it’s a bittersweet announcement. Though the recognizable name is being phased out, the camera system itself—which has unique advantages in terms of size and weight compared to larger sensor camera systems—will continue.

For additional details, see the press release below.

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Announcement of The New OM SYSTEM Brand

Delivering unparalleled experiences with the OM philosophy and the development announcement of a new interchangeable lens camera to bring photography to the next level

Bethlehem, PA, October 27, 2021 – OM Digital Solutions is pleased to introduce the OM SYSTEM brand for our lines of interchangeable lens cameras and lenses, compact digital cameras, audio products, binoculars, and other services. We are proud to share that going forward, Olympus imaging- and audio-related products will be released under the OM SYSTEM brand. Additionally, we are currently developing a new interchangeable lens camera compliant with the Micro Four Thirds System standard that will embody the OM SYSTEM concept and bring photography to the next level. The new OM SYSTEM brand.

For more than 80 years, since the release of the Semi-Olympus I in 1936, our business (formerly the imaging business of Olympus Corporation) has received tremendous on-going support from our loyal customers for Olympus imaging products. During the film camera era, we achieved an unprecedented compact, lightweight design with the OM series of 35mm SLR cameras, and this development philosophy emphasizes that design lives on in our new company and brand. Looking to the future, we pledge to establish brand value and growth through building the new OM SYSTEM brand. What we want to accomplish with OM SYSTEM.

OM SYSTEM expresses our determination to continue to deliver unparalleled experiences to our customers through our mission of always challenging convention and a philosophy of continuous product development, which we have adhered to since the establishment of OM Digital Solutions. Through our products and services, we hope to create exciting experiences that bring joy and inspiration. Going forward, we will strive to be the brand that customers will treasure for a long time to come, devoting ourselves to craftsmanship that demonstrates a commitment and fulfills people’s lives.

The development of a new interchangeable lens camera

Compliant with the Micro Four Thirds System standard, the interchangeable lens camera that we are now developing combines our industry leading manufacturing capabilities and cutting-edge technologies to significantly improve performance and provide an unrivaled photographic experience. We are leveraging the Micro Four Thirds System standard to make more compact and lightweight systems, strengthening the photographic support functions that broaden the field of photography, and accelerating the improvement of image quality and photographic expression through the use of computational photographic technology. We want OM SYSTEM to be a partner for the adventures of each and every person. We hope that you will look to our Micro Four Thirds system to bring photography to the next level.

OM SYSTEM brand website: https://www.omsystem.com

OM SYSTEM brand statement

“Break Free”

Time does not stand still.

It does not take excuses or do repeats. The sun won’t ask for your permission to set, a smile comes and goes, and a Falcon won’t wait for your go-ahead to take flight.

When a moment comes, one that makes you feel, you should be ready to capture it. Those moments of beauty are meant to be shared, feelings to be remembered, and images intended to be captured.

We are passionate about providing creators with the tools necessary to fight time, outsmart the odds, and break free to go on your adventures, sunshine, rain, or snow. We build uniquely compact and dependable imaging systems with creator-centric innovations that allow you always to be ready to capture those once-in-a-lifetime moments.

Make it last forever.

Defy the moment, with OM SYSTEM.

ABOUT OM DIGITAL SOLUTIONS CORPORATION

OM Digital Solutions Corporation is a leading provider of award-winning digital imaging and audio solutions, noted for its precision optics and groundbreaking technologies.

After being split from Olympus Corporation in 2021, OM Digital Solutions was newly formed to infuse its imaging heritage of 85 years – including its technologies, products, services, and brand legacy – into a new agile company, unleashing the full potential of its business.

Today, OM Digital Solutions develops best-in-class products that challenge the boundaries of product design and functionality, fulfilling the needs of consumers and professionals alike.

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