Get ready to spend even more time roaming the aisles of Target. Last November, the retailer announced a partnership with Ulta Beauty, and today they revealed it will be coming to life sooner than we thought.
The “shop in shop” Ulta Beauty in Target sections—basically mini Ulta stores— will begin appearing in stores and on Target.com this August. Each Ulta section will take up about 1,000 square feet, and will be placed next to Target’s existing beauty selection.
The initial rollout includes 100 Target locations, with a plan to open in 800 doors over the next few years. Per a press release, the first locations will be spread among Arizona, California, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Minnesota, Missouri, North Carolina, New Jersey, New York, Pennsylvania, and Texas.
Target has also revealed 50 prestige brands that will be stocked in the Ulta sections, and they do not disappoint. In the makeup section, highlights include Anastasia Beverly Hills, Clinique, and Too Faced, while the hair section will be stocked with brands like Bumble and bumble and Pattern. When it comes to skincare, Target shoppers will now be bale to stock up on Sunday Riley and The Ordinary alongside their Q-Tips and Colgate.
For a full list of Ulta Beauty at Target locations and brands, check out Target’s corporate website.
In a press statement, Christina Hennington, Target’s executive vice president and chief growth said that “Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment. This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways. With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”
Mark your calendars, and get ready to shop.
Bella Cacciatiore is the beauty writer at Glamour. Follow her on Instagram @bellacacciatore_.